Today we all got a good chuckle over our good friends at Badgeville claiming in a bold headline that they are now “Delivering Real-Time Social Rewards Across One Billion Monthly Page Views.” That’s super impressive…until you read the details. Turns out that in reality they have “one billion page views of traffic under contract,” meaning that they have agreements with companies that have over 1 billion page views. This deflated our excitement for them considerably, but as a friend of mine is known to say, “Don’t let the facts get in the way of a good story.”
This got us thinking. Why constrain our headlines and announcements to reality? One can tell a much better story when you are no longer shackled by inconvenient nuisances like truth and accuracy. All of our competitors charge for their services, and we give ours away for free, so we figured that our meaningless facts must be considerably better than theirs. Little did we know how much better.
So we channeled our inner Badgeville, saddled up our magic unicorn and took our turn on the “look how awesome we are” train. Turns out, we have over 21 billion monthly page views “under contract” (I’m no math whiz, but that’s something like 21x bigger). What’s even more impressive is that we calculated that at last week’s Gamification Summit we shook hands with people who represent nearly 1 trillion monthly pageviews. Now there’s a stat that is finally worth crowing about.
Please join us in congratulating ourselves on this very true, but completely meaningless milestone.
(Sorry for the comedic intermission, we just couldn’t help ourselves. Now back to tonight’s roll-out, we’ve got some cool stuff to release this evening.)