We’re back from a week of travel but didn’t forget about the news recap – enjoy!
Gamification gets down to business Forbes 9/15/11 SAP’s Ed Tech Conference tackles gamification with keynote speaker Jane McGonigal. McGonigal shares some great stats during her talk including by 2016, 70% of Global 2,000 businesses will have a gamified app and employee disengagement costs the workplace USD 300 billion per year.
Gamification in the age of distraction Games Beat 9/16/11 An interesting sponsored post from FunMobility’s VP of Marketing, Daniel Pfeiffer. Pfeiffer points out that companies and brands need to “rethink how they will help their mobile customers search, stream, shop and share. They need to create a new generation of applications that use rich media, user generated content, and location-based services to engage and serve consumers on the go wherever their busy lives might take them.”
Zyrtec turns YouTube into a gaming platform ZD Net 9/9/11 Not sure how we missed this one from the previous week but this is an interesting article that takes a closer look at a “choose your own adventure style interactive video clip” from Zyrtec. As the article points out this is interesting to see YouTube used as an interactive game feature.