Today we are very proud to announce a partnership with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball. Major League Baseball! Fans visiting MLB.com’s Gameday section can earn and collect unique player badges that provide prestige, personalization and recognition.

Our CEO Keith Smith put it best, “It’s incredible validation for us that MLBAM chose BigDoor as its gamification partner. This is another critical milestone for us as we endeavor to build a loyalty and rewards program that will increase engagement and revenue for our partners.” MLB.com’s CTO, Joe Choti said,“Integrating a badging rewards program for fans as they consume content on MLB.com was a priority for the 2011 season. We’re pleased to deliver this enhanced level of fan engagement through our partnership with BigDoor and its powerful and flexible gamification solution.”

What’s even more exciting is we’ll be working with MLBAM in the future and will continue implementing additional opportunities for fans to earn badges and engage on their site. “Play Ball!”