Happy Monday! The last week was a busy one for gamification, with Oscars promotions, Google updates and more. If you were busy and missed out on the news, catch up below.
Gamification: It’s Not All About Trophies Business2Community 2/25/2012 With gamification gaining followers in many different industries, there is also a higher risk of bad gamification. We often see people talk about gamification as if it is nothing more than slapping a badge onto your website and calling it good. In order for gamification to have any real impact, says Andrzej Marcewski, “There needs to be a strategy in place that will keep the users engaged, one that uses the more obvious rewards to enforce the less simple to grasp game mechanics.”
Is 2012 the Year for Gamification? Social Media Today 2/24/2012 Gamification received a lot of buzz in 2011, but most people believe that it won’t really emerge as a trusted marketing practice until 2012. Social Media Today took a look at the industries and applications they think will most embrace gamification over the next year.
TumTiki uses Oscar-themed gamification to engage viewers Digital Media Wire 2/24/2012 TumTiki, a streaming service offered by Frontier Communications incorporated gamification in its Oscar promotions. The site offered challenges to viewers to watch interview videos, check out actor’s movies and share Oscar content with friends.
Gamification: The Key to Preventing Support Agent Burnout Software Advice 2/21/2012 This is a great article taking a look at how potential gamification of support agent software could prevent burnout and increase productivity among agents. By taking a look at the user, and the goals of the company, altering software to include gamification elements seems like a great idea to make a challenging job a bit more fun.
Google Launches a Leaderboard for Check-Ins, But Foursquare Has Been Here Before BetaBeat 2/20/2012 Google launched an updated version of Google Maps for Android this past week which included a leaderboard, location based check-ins and hints at status levels for users. While this update clearly directly competes with Foursquare, PR manager Erin Gleason says Foursquare plans to stay focused on their product. It will be interesting to see the gamification in these two apps compete.