Happy Monday! Here is a recap of some of the best gamification news from the past week.
Google Gamifies Maps. Where Will the Cube Take You? Technorati 4/29/2012 Google is no stranger to using game mechanics to engage users and guide them through new features on their websites. They are particularly excellent at employing simple games to inspire users to spend more time on site learning about different search features. Saturday, the search engine giant released another gamified feature, the Cube, a 3D game centered on Google Maps. The Cube encourages users to explore a 3D map of a famous city destination to learn more about little known map features.
She’s Playing Games With Your Lives New York Times 4/27/2012 We mentioned Jane McGonigal’s new project SuperBetter last week and it continues to create a buzz about the place of games in real life. Jane talks about how her concussion led to the creation of SuperBetter and what impact gaming has had on her success in life. On her new project Jane states, “What I really want to do is help people suffer less”.
Gabe Zichermann: gamification isn’t about offering ‘free stuff’, it’s about status Econsultancy 4/27/2012 In a keynote at The Next Web 2012 Gabe Zichermann talked about what makes gamification successful and it isn’t badges or free stuff. While free stuff is great and badges like those we get from Foursquare can be fun, what users really want is status. Status is what will keep a user engaging and interacting with a gamified website over any other feature.