Happy Tuesday! We hope everyone had a chance to enjoy Memorial Day in some way. With all the events happening over the weekend, be sure to catch up on gamification news below.
Catalysts for Change: How to Gamify a Path Out of Poverty Core 77 5/22/2012 There have been more and more examples of games for social change popping up lately, but Catalysts for Change did an excellent job focusing on the issue of poverty. Using the Foresight Engine, a game platform designed by Jane McGonigal, they created a virtual card game to raise awareness and promote change for poverty. The game focused on harnessing the power of social networks across the internet and set a new record for participants in a Foresight Engine game.
15 Ways to Integrate Gamification Features into Your SEO Strategy SEOGadget 5/21/2012 We highlighted Jeff Coughlan’s talk at SAScon last week in the gamification news. Richard Baxter of SEOGadget was also a speaker and discussed how gamification and SEO can work together. Here, he presents 15 ways that gamification can be integrated into SEO strategies including; integrating a leaderboard, allowing users status, incentivizing completeness, and motivating users to link and share content.
Don’t Love Games? Step Away From the Gamification Business2Community 5/21/2012 While this might seem a bit obvious, we couldn’t agree more. A love and knowledge of games is really important in developing gamification solutions that are fun and engaging. Knowing what keeps users coming back for more is the core of gamification and being a gamer yourself is the best way to understand that feeling.
How to Get Customers Using Your Online Rewards Entrepreneur 5/24/2012 Gamification expert Gabe Zichermann talks about the keys to rewarding users. Relevant rewards that give users status, access, power and stuff are key to encouraging users to participate in your loyalty program. If you are interested in how these rewards motivate users, you can check out our post on the topic here.