Happy Monday! There was a lot of great gamification news last week, from JetBlue’s new game show to getting everyone excited for Gamification Summit 2012. Catch up on everything you missed below.
JetBlue to Launch Live Online Game Show Mashable 6/11/2012 JetBlue announced the launch of it’s live online game show, designed to engage consumers and promote their vacation packages. The game show will have 15 minute episodes that will quiz contestants on travel related questions. The site will also hook into social media sites to engage non-contestants as well. This is another great example of a company that sees the value in making engagement fun and we hope to see JetBlue continue with this in the future!
In Defense of Gamification The Escapist 6/12/2012 Gamification is often accused of manipulating users. In this defense of the use of gamification, Shamus Young focuses on that criticism and highlights why marketers are turning to the use of game mechanics over other marketing techniques.
The 100 Best Companies to Work For 2012 Seattle Business Mag July 2012 We are very proud to have been named the #6 best mid-size company to work for in Seattle. The results were decided by a panel of judges after all company employees were anonymously surveyed. If you are interested in working for us, check out our jobs listing here.
Gamification Summit: What’s New and Who’s Speaking? Fora.tv 6/12/2012 We are very excited to have our business development team heading down to Gamification Summit this week. Gabe Zichermann, the mastermind behind the conference highlighted some of the exciting speakers attending the 2012 conference. Among them, we are most excited for our CEO Keith Smith as well as Chamillionaire.
Why Badges can be Bad – Really Bad Business2Community 6/13/2012 With a title like that, it might be surprising that we included this article, but the message is important to us. Gamification can get a bad reputation due to a lot of the sloppy solutions out there. While we agree that badges (and just badges) can be a sign of a really bad gamification solution, we also agree that badges done right can show real status and achievement that benefit loyal users.