Happy Monday! Since the 4th of July was last week, we know it was hard to keep up on all the news. If you missed out because you were BBQ-ing and watching fireworks, you can catch up on our favorite news below.
WeForPresident: Myspace’s Former Political Director Brings Social Media, Gamification to Politics TechCrunch 7/3/2012 We have seen gamification mobilize huge groups of people and now it’s time to see if it can do the same for politics. WeForPresident, launched by Lee Brenner, is an online community designed to educate and engage online users who might not be involved with politics. The site is heavily linked to social media (users login through Facebook) and uses gamification as well as online mini games to increase political engagement and education. With this site launching so close to a major election, it will be interesting to see the kind of use it gets and how people interact with the information available.
How To Take Advantage of Social Media Engagement Business2Community 7/6/2012 Any good gamification solution will be deeply integrated with social media and gamification can be a great way to beef up your presence online. “78% of consumers trust a peer’s online recommendations vs. 14% who trust advertisements,” engage your users, build loyalty and encourage them to talk about your brand or product to their friends via social networks.
Three things you need to know about gamification VentureBeat 7/3/2012 VentureBeat was in attendance at Gamification Summit 2012 and after hearing all the talks and doing some interviews of their own, they put together this great list. We really appreciate the mention and are so happy that Chamillionaire’s advice to keep gamification authentic to your audience was included!
Brand Loyalty and Sports Have Much in Common ClickZ 7/5/2012 If you are a sports fan or have spent time around some sports fans, you know that fandom can get pretty intense. Loyal fans spend more time, money and energy to demonstrate their commitment to teams and players than nearly any other group. What can we learn from sports teams about building this kind of loyalty? This article has some great tips.