Happy Friday! We found lots of interesting gamification related news this week. We found a lot of great information on social and brand loyalty as well as some great stuff on social games. We hope all our readers have a great weekend!
Brands that failed with gamification iMedia Connection 7/23/2012 With gamification being such a new industry, there are bound to be some people that make mistakes. This is a great look at some gamification implementations, where they went wrong and how we can learn from these mistakes. Brands mentioned include Foursquare, Zappos, Google and Klout.
Making a game of global tragedy Financial Post 7/25/2012 While we don’t really consider social games and gamification to be exactly the same thing, they do often play around with some of the same techniques and ideas (sparking change, driving engagement, etc). Frima Studio a Canadian game company has created a game to draw players attention to the power of corporations and the challenges businesses face balancing green choices with shareholders opinions.
Is Important the Same as Influence? Business2Community 7/25/2012 Our favorite gamification blogger over at Business2Community is back this week talking about influence in social media networks. As the environment around social media changes and grows, users constantly need to be thinking about how to grow their own networks and influence. Our favorite piece of advice “produce content that is original and interests you”.
General Motors Is Tops In Customer Loyalty, Ford A Close Second The Car Connection 7/25/2012 We love driving customer loyalty through gamification and we love seeing companies that dominate their industries because of their customers loyalty. Congratulations to General Motors and Ford for their loyal customers! It is great to see American car companies doing well again.
Facebook vs Twitter – The Rivalry, Differences, Privacy Issues Social Barrel 7/25/2012 While social media is clearly a dominating force in brand marketing, Facebook and Twitter provide very individual markets for different brands and industries. If you have ever wondered about the differences and benefits to these two popular sites, this is a dig into how each can help your brand.