Last week, our business development team represented BigDoor at the2012 Gamification Summit. We were very excited to unveil our new logo for the first time at an event, as well as talk about some of our awesome clients, new features and get a chance to talk about how we are improving online user loyalty and customer engagement. When BigDoor was starting out, gamification was a concept that most people didn’t understand and relatively few people thought was valuable. We were so encouraged to see how big gamification has become. We heard the conference ended up with ~650 attendees for the two days, and we know we talked to some great people (though we wish we could have talked to you all!)
One of the coolest things about gamification is that it can be applied to a wide variety of sites. Our flexible Gamified Rewards Program can increase user loyalty no matter what your focus is, which means we have been lucky enough to work with an interesting variety of publishers. While everyone we work with has unique goals and reasons for implementing gamification, we love being able to show how effective our solutions are. That’s why we were very excited that Chamillionaire was able to be a part of Gamification Summit this year.
After searching for a way to engage fans on his website Chamillionaire found the BigDoor solution. He came to G Summit to talk about his unique challenges on Chamillionaire.com and his passion for engaging users and building brand loyalty. If you were able to hear him talk or if you know anything about him you will know that his passion for gamification is infectious. He is not only a very talented entrepreneur but a very convincing person to speak on behalf of gamification. You can view his entire talk on Fora.tv, but we thought we would highlight some of our favorite quotes.
On why rewarding people with status works: “People love status, nowadays people come up to you and introduce themselves without even telling you their name first, they tell you how many followers they have on twitter”
On making the decision to work with BigDoor: “It’s going to cost a million dollars, it’s going to be hard to implement, and all this stuff…and then…I was completely wrong. It didn’t cost a lot, it was actually affordable, it was actually something that was easy to implement to my website.”
On fan engagement: “I believe it’s a relationship, if I do stuff for you, you do stuff for me back”
On the success of his website after adding gamification: “They say a tree falls in the woods and nobody is there to hear it…that’s not my website…it’s a lot different on chamillionaire.com”
On his song hitting number one on itunes: “There’s a lot of people with more fans than me that just can’t do it, because their fans aren’t engaged”
If you were at G Summit, and watched Chamillionaire’s talk, make sure to head over to his Facebook page and tag yourself in the photo here.
You can also check out Chamillionaire’s slide deck from his talk, below:
Our CEO Keith Smith was also a speaker this year and he talked about internet promiscuity and how gamification can turn infrequent visitors into engaged brand ambassadors. With so many options online, marketers need to give users extra incentives tor return and engage. Using game mechanics to encourage users towards desired actions and rewarding them for those actions, is a proven way to build engagement and customer loyalty in today’s tough market. The keys to loyalty and engagement according to Keith; Easy user onboarding, create yearn, reward and social integration.
You can check out the slides from his talk below:
While we mostly focus on creating fun on the web, we also like to bring fun on the road. This year we decided to give out 10 limited edition marshmallow guns to attendees at the conference. Check out a few of the lucky winners, including Caroline Japic, Senior VP of Marketing @ Bunchball. We had a ton of fun putting these together and even more fun playing with them ourselves. If you won one we would love to see some photos!
We had a ton of fun this year and can’t wait to attend again. What were your favorite moments of Gamification Summit?