Back in June we talked about how excited we were to have Grammy award winning artist and entrepreneur Chamillionaire at Gamification Summit 2012 to talk about brand loyalty and his BigDoor implementation. Chamillionaire discussed his websites lack of engagement and his quest to find a solution that could engage his fans, recognize his online users and boost web registrations. Unlike other solutions he tried, BigDoor’s gamification platform was easy to integrate with his existing website, allowed quick customization and simple rewards management resulting in a 32% user registration rate. You only need to visit Chamillionaire’s website, Facebook or Twitter page to see that the program is still building loyalty and getting fans excited about the Chamillionaire brand.

We posted a Chamillionaire case study last month, but now you can check out the entire Chamillionaire talk from Gamification Summit to find out why he chose BigDoor and how he used gamification to make his loyalty program a huge success.

Enjoy!