In response to a growing number of current and future partner’s inquiries and suggestions, we are very excited to announce BigDoor’s newest platform feature: Internationalization.
Working with brands that achieve global reach, we acknowledge the need for rewards and loyalty programs that engage customers internationally and across languages. Unlike other vendors in the space, touting their “global” or “world leading” platforms with English-only language support, BigDoor has always prided ourselves in making our platform available in any language, but we weren’t satisfied with the complex translation progress that slowed down our typical implementation process. We decided to launch internationalization to enable brands around the world to easily implement a BigDoor Gamified Loyalty Program in any language (or combination of languages).
With internationalization the BigDoor user interface will reflect browser-specified languages allowing visitors to seamlessly interact with a brand’s loyalty program, no matter what language version of the site they are on. Badges, quests, rewards and achievements will display in the browser-specified language throughout a customer’s session. The feature will also cover BigDoor powered redemption emails, ensuring that the entire BigDoor experience is available to customers, no matter what language they are using.
BigDoor publishers will be able to add language configurations to current loyalty programs, without affecting the existing experience. The internationalization feature will also allow publishers to break down existing analytics by language, giving even deeper access to valuable customer data and insights.