Last week the gamification industry gathered in San Francisco for the 2013 Gamification Summit. The conference highlights the truly broad application of gamification across industries around the world. Every year we are impressed with how much the industry has grown and changed. As long running sponsors of the event, we were very excited to have 5 team members staffing the BigDoor booth, speaking at the event and interacting with the gamification community in person.
GSummit offers up speakers from all aspects of the industry: education, enterprise, social good and consumer facing applications. This year, we were very pleased to have another one of our customers talking about their success using BigDoor’s platform. Jeff Hawley, Director of Customer Experience with Yamaha Corporation of America spoke about his experience implementing a customer loyalty program, in conjunction with Yamaha’s 125th Year anniversary that engaged and rewarded the diverse set of customers that visit Yamaha’s website. The ongoing program’s success is unquestionable, but they continue to expand the program in new directions. Be sure to check out their website and see the implementation live as well as check back for the video of his talk when it becomes available.
In past years, BigDoor CEO Keith Smith has spoken to the GSummit audience about various topics surrounding gamification, but we decided to mix things up and have our VP of Sales, Gavin Hewitt, discuss BigDoor’s philosophy on the importance of rewards in customer loyalty programs. In his talk: Rewards Matter: How big brands are unlocking the secret to customer loyalty Gavin highlighted the importance of offering customer focused rewards as key in increasing customer engagement and long-term loyalty.
Our booth last year was quite a hit (remember the marshmallow guns?) but we think we did even better this year. Some people might recognize this setup as a bit reminiscent of their college days, minus the beer. Depending on their skills, players could earn a number of rewards, from custom ping pong paddles to water bottles and T-shirts. Our grand prize winner, John Leech, walked away from GSummit with an Xbox 360.
Thank you again to the Gamification.co team, who put in a ton of work to make this event happen, as well as to the attendees and speakers who help continue to grow the gamification industry in interesting and innovative ways.