Happy Friday! We have been working like crazy on some cool new projects and falling behind on our gamification news. Our favorite links for the past week are listed below and focused mostly on some defense of gamification and new articles about consumer facing gamification and its success.
‘For the Win’: How Gamification Can Transform Your Business Knowledge@Wharton 12/5/2012 Kevin Werbach and Dan Hunter sat down with Knowledge@Wharton to talk about their new book, gamification trends and how companies can use game mechanics to improve their business. Interestingly, Werbach and Hunter make the distinction between external and internal (similar to our consumer/enterprise) gamification solutions and point out how different those two approaches can be in solving business challenges.
Don’t Hate The Game. The Points May Not Matter Associations Now 12/4/2012 If you follow the gamification industry you have no doubt heard about the Gartner study released claiming that 80% of gamification will fail. Gamification experts of all types responded to this criticism in a myriad of ways, but we thought this response was especially good. While the hype of gamification has been great in bringing press to our industry, it is also important to remember that gamification should fit your website and that not all websites will need or should implement gamification.
How One Guy Gamified His Google Interview And Won SF Gate 12/1/2012 Gamification is a great way to motivate in the right situations and Jon Guerrera proved that in his quest to land a job with Google. Daunted by the task of studying for the interview, he used basic game mechanics and applied them to his study tactics to create a system of rewards, tracking and milestones.
Social Customer Experiences That Matter Huffington Post 12/6/2012 Being focused on consumer facing gamification means understanding what customers are looking for when they interact with a brand. This is a great look at data describing what customers expect, what makes them stick around and how brands need to adjust to keep their customers happy. Gamification is listed as one of three suggestions for how brands can improve their customer experience. It’s great to see consumer facing gamification get some recognition.
How can social data help drive brand loyalty? Fresh Networks 11/30/2012 Less than 48.8% of marketers believe that their marketing initiatives are working. Unfortunately, the loyalty program landscape has been bogged down by traditional programs that have not adjusted to meet with new customer demands like social recognition, real time feedback. Brands looking to improve the value of their loyalty program should start with taking a look at social data, and adjusting their programs to address deficits there.
Social Loyalty in Action – Airport Check-ins on Social Media for Air Miles TNooz 11/26/2012 Delta Airlines has embraced a new trend of social loyalty by announcing a deal with TripAnomaly a startup that gives passengers 80 SkyMiles points just for checking in at the airport and posting it to their networks. This partnership “taps in to the idea that passengers are increasingly willing to share certain elements of the personal data on social networks (such as location) in exchange for loyalty points and other traveler perks.” We would love to see more airlines involved in something like this!