Now this is pretty cool! According to Gartner research analyst Brian Burke, “Gamification could become as important as Facebook, eBay or Amazon. During 2012, 20 percent of Global 2000 organizations will deploy a gamified application. IT leaders must start exploring opportunities to use gamification to increase engagement with customers and employees, with the aim of deploying a gamified application next year. Understanding how to apply game mechanics to motivate positive behavioral change is critical to success.” Thanks to BetaNews for the article about trends that will “hugely affect decision-making;” including gamification!
As the 83rd annual Academy Awards rolls around this Sunday and as Hollywood readies itself for the show we started thinking about how the awards are really just one big game. The “game” itself involves a group of influencers (the Academy) and the players (the actors, actresses, directors, etc.). The players work to achieve recognition from the influencers. Initially these achievements come through their performances but smart players know that in order to move up the leaderboard they must also work to sway the influencers through calculated marketing, advertising, and publicity efforts made prior to the big game. The game is then extended further as predictions are made on who might win! We’ll be watching it all unfold on Sunday and are anxious to see which actors, actresses, directors and more will be crowned with the ultimate prize of a golden statuette.