Yesterday, gamification expert Gabe Zichermann sat down with BigDoor’s CEO Keith Smith in episode 19 of Gabe’s Gamification Revolution webinar to talk about the gamification industry, trends and what BigDoor is focused on for 2013. The webinar follows a Q&A open format and is an awesome chance for people interested in gamification to sling questions at various industry experts. This episode’s questions focused around analytics, authenticity in gamification and the intersection between traditional loyalty programs and gamification.

Some interesting points from the discussion:
- The gamification industry needs to be more focused on real results. BigDoor’s platform allows for the creation of a small control group, which allows our analytics to compare between users seeing the gamification program and users who aren’t.

- Gamification programs success should be tied to revenue of the brands who are implementing it.

- BigDoor’s consumer facing solution focuses on giving customers what they want, knowing that they will give you things back (in the form of actions, sharing, recruiting, etc).

You can watch the 30 minute webinar below, or check it out here.

Posted in: Blog, Game Mechanics, Gamification, Loyalty, Webinar

If you’re a marketer get a jump on next week and start planning to attend this webinar: Crowdsourcing Solutions for SMB Marketers on Thursday, 9/29 at 3:15pm. EST.

The Webinar features six thought leaders in the crowdsourcing industry, including our very own Bryan Estes! CrowdFlower, Wooshii, crowdSPRING and GeniusRocket will weigh in on leveraging the power of a crowd, managing expectations/results, and best practices for integrating crowdsourcing into a digital marketing strategy. Bryan will focus on our concept of Directed User Engagement and how gamification can really engage a community.

We hope to have a lively discussion and look forward to your questions! To sign up for the webinar click here.

Posted in: BigDoor news, Blog, Gamification, Loyalty, Partners, Publishers, Startups, Webinar