Yesterday, gamification expert Gabe Zichermann sat down with BigDoor’s CEO Keith Smith in episode 19 of Gabe’s Gamification Revolution webinar to talk about the gamification industry, trends and what BigDoor is focused on for 2013. The webinar follows a Q&A open format and is an awesome chance for people interested in gamification to sling questions at various industry experts. This episode’s questions focused around analytics, authenticity in gamification and the intersection between traditional loyalty programs and gamification.
Some interesting points from the discussion:
- The gamification industry needs to be more focused on real results. BigDoor’s platform allows for the creation of a small control group, which allows our analytics to compare between users seeing the gamification program and users who aren’t.
- Gamification programs success should be tied to revenue of the brands who are implementing it.
- BigDoor’s consumer facing solution focuses on giving customers what they want, knowing that they will give you things back (in the form of actions, sharing, recruiting, etc).
You can watch the 30 minute webinar below, or check it out here.