Define the goals
While it may sound like no fun, planning is the right first step for any gamification project. You shouldn’t really just jump right in to gamification without having an idea of what your goals are. Since you are here at our site, we’ll assume you already recognize that you have a business problem that could potentially be solved with gamification. Perhaps you just hope to have users come back more often? Or maybe you want users to share more content with the community? Or do you want to identify your most influential users?
Once you’ve identified your goals, you should consider the primary user actions you want to encourage to get to those goals. That’s when it starts to get fun really fast as we work on creating and configuring your solution.